Thirsty Buddha’s coconut sparkling water line struggles to stand out in a crowded beverage market due to its uninspiring packaging design. The current packaging fails to effectively convey the product’s unique proposition, resulting in missed opportunities for consumer engagement and brand recognition.
Thirsty Buddha will undertake a packaging redesign initiative for its coconut sparkling water line to revitalize its brand presence and drive sales. Through a strategic blend of vibrant colours and funky illustrations evoking the essence of tropical refreshment, the new packaging will captivate consumers’ attention and communicate the product’s premium quality and natural flavour, fostering stronger brand affinity and market differentiation.
