Annie’s Homegrown and HelloFresh aim to launch a collaborative advertising campaign promoting unique homemade family recipe kits from around the world but face challenges in effectively communicating the nostalgic and loving tone that resonates with their target audience.
To evoke the warmth and nostalgia of family meals and drive excitement for their to evoke the warmth and nostalgia of family meals and drive excitement for their collaborative recipe kits, Annie’s Homegrown and HelloFresh will reimagine their advertising campaign with a focus on the joy of cooking together and sharing homemade meals, resonating with consumers’ emotional connections to family traditions and fostering stronger brand loyalty and engagement.
