Royal Ontario Museum aims to create buzz around its 2024 exhibit, spotlighting “Species at Risk” with a particular focus on amphibians, particularly frogs. However, there’s a challenge in capturing the attention of the youth demographic due to conventional exhibition styles and tones that may not resonate with them.
To captivate younger audiences, ROM will reimagine its exhibit on Species at Risk with a vibrant and playful illustration style and tone. By leveraging interactive displays, gamification elements, and immersive experiences, the exhibit will foster curiosity and awareness about the plight of amphibians, especially frogs, inspiring the next generation to take action for conservation.
